“Sharing the Magic of Historically Black Colleges and Universities”

Founder

BROOKE HART JONES is a Hampton University Graduate, HBCU Alum and creator of HBCyoU Dolls (a Purpose Toys brand).

Through HBCyoU Dolls Brooke shares the magic and legacy of Historically Black Colleges and Universities with children far and wide.

Partnered with Purpose Toys, Brooke joins “A Community of Black Founders, Executives and Creatives,” who support one another by providing the infrastructure and resources needed to succeed in business.

Our motto at Purpose is to provide “Products with a Purpose,” which Brooke proudly delivers with HBCyoU Dolls.

Available at

Shop online or in store, we are available at the following retailers.